MYTH: Direct-to-Consumer Advertising

In Canada, the rules governing prescription drug advertising are very stringent. However, pharmaceutical companies have been very creative in their attempts to circumvent these rules.

They defend their ads, claiming they have educational value and help improve the health of Canadians by fostering dialogue between patient and doctors. Is this is fact the case?

For more information : Myth: Direct-to-Consumer Advertising is Educational for Patients

Adapted by :Stéphanie Tailliez, Ph.D.